SOFTSWISS Rebrands to Better Reflect Online Gambling Market Position


On-line on line casino and sports making a wager utility provider SoftSwiss this week announced that it is miles keep to rebrand in a transfer that shows the firm’s present affirm on the on-line playing market and its imaginative and prescient to retain a main affirm on this market.

From July 1, the provider’s logo text and mark name will be spelled SOFTSWISS (in caps) in all its neatly-behaved press releases and advertising and marketing affords.

SOFTSWISS explained that its logo’s new in actuality feel will adhere to its mark values and affirm as an innovative and main provider that strives to enlighten “basically the most receive and neatly-behaved” iGaming and on-line sports making a wager solutions to its purchasers.

The firm printed that for the period of the mark portray constructing stage, it included the indispensable classes it had learned previously and blended them with the indispensable secret of its mark’s success – its team.

SOFTSWISS was as soon as launched in 2009 as a exiguous utility constructing startup with fair a slew of workers. Through the last 12 years it has grown into a massive internationally identified mark that now employs more than 700 consultants in locations of work in Belarus, Malta, and Poland.

The brand new mark logo will focus on the firm’s evolution through the years with its more energizing and more fresh spy.

Latest in a Series of Adjustments in Visual Identification

Here is basically the most traditional commerce SOFTSWISS has implemented to update its visual id in most traditional years. In 2019, the firm debuted a new logo that, whereas bearing the the same colours as its venerable one, was all any other time in accordance with its multi-vertical product offering.

SOFTSWISS broke away from its venerable bitcoin and on line casino chip logo in desire of a more lustrous yet standard spy that images a counter-clockwise turned ‘s’ that alludes to the infinity symbol.

Abet in its early days, SOFTSWISS had established itself as a provider of a one-end-shop white set solution that took care of all technical, just, and monetary processes connected to the launch of a new on-line on line casino.

In 2013, the firm pioneered a bitcoin-optimized on-line on line casino solution, correctly sooner than the frenzy that basically the most popular crytpocurrency has stirred in most traditional years.

Over time, SOFTSWISS has expanded its portfolio of merchandise to now embody an on-line on line casino platform, a sportsbook platform, which it launched no longer components serve, a game aggregator, a crypto on line casino solution, the Affilka affiliate management platform, as well to various managed products and companies.

Commenting on their most traditional sizable files, SOFTSWISS founder Ivan Montik said that “attempting serve, it’s amazing to realise how critical we’ve grown” and that “we started over 10 years previously with a in actuality exiguous team, which has now develop into the dimensions of a exiguous village!

Mr. Montik pointed out that the brand new spy will focus on their fixed need for innovation and constructing and that thru the brand new visual sample and total unified portray, they’ll be ready to “be in contact the mark positioning critical clearer to our present and in all probability purchasers.”

Source: SOFTSWISS is Rebranding, SoftSwiss Newsroom, June 29, 2021