MGM changes rewards program, stresses nongaming benefits

MGM Resorts World is revamping its loyalty program with a unique emphasis on rewarding prospects of nongaming facilities in its casinos.

Representatives of the company on Thursday launched it’s miles holding its five-level tiered rewards program, which can presumably presumably presumably be identified as MGM Rewards. Adjustments within the program will maintain invent Feb. 1.

“MGM Rewards was developed as a mutter end result of consumer feedback and now offers extra ways to fabricate, extra ways to redeem and extra irregular advantages at MGM Resorts’ extra than 20 locations nationwide,” acknowledged Anil Mansukhani, MGM Resorts’ vice president of loyalty advertising and marketing.

Below the modified program, MGM will withhold its Sapphire, Pearl, Gold, Platinum and Noir tiers.

Below the Sapphire tier, issued to those gathering as much as 19,999 credits — down from 24,999 — contributors can manufacture parts after they play, dine and shield at MGM Rewards locations. They additionally accumulate discounts to shows and are guaranteed the bottom room rates accessible when reserving straight away.

The Pearl tier, at 25,000 credits, offers Sapphire advantages as well to invitations to contributors-handiest occasions, tournaments and promotions; complimentary self-parking at inns; and complimentary tickets to maintain MGM Rewards concerts.

The Gold tier, at 75,000 credits, offers Pearl advantages as well to having inns charges waived for as much as 2 rooms; a $100 tier achievement dinner; and complimentary room upgrades at examine-in.

The Platinum tier, at 200,000 credits, offers Gold advantages as well to having as much as $600 air poke credit; a $200 tier achievement dinner; and an annual complimentary cruise on Royal Caribbean or Huge title Cruises.

The Noir tier, granted by invitation, offers Platinum advantages as well to as much as $1,200 air poke credit; a $500 tier achievement dinner; and complimentary transportation to the resort from the closest airport.

As successfully as to earning credits for eating, entertainment and resort stays, avid gamers manufacture “Slot Dollars” for slot-machine and table-game play that will presumably presumably presumably be primitive for resort transactions.

Rewards are in play at MGM Resorts’ whole portfolio of luxury properties within the USA, together with Bellagio, Aria, MGM Immense and Mandalay Bay in Las Vegas; Borgata in Atlantic Metropolis; Beau Rivage in Mississippi; and MGM National Harbor in Maryland.

Contact Richard N. Velotta at [email protected] or 702-477-3893. Be aware @RickVelotta on Twitter.