Ojos Locos to team with Fifth Street Gaming for Latino casino

A North Las Vegas on line casino is working with a Dallas-basically basically based sports activities bar chain to manufacture the first U.S. lodge-on line casino dedicated to the Latino neighborhood.

The Lucky Club Resort & Casino shut to the Cheyenne Avenue exit of Interstate 15 will be renovated and rebranded and characteristic the greatest Ojos Locos Sports Cantina restaurant in the nation.

“We are overjoyed to affix together on this endeavor with Ojos Locos, a vivid and rising trace which has, over the final 12 years, established itself as a nationwide leader in providing official hospitality experiences to the Latino neighborhood,” Seth Schorr, CEO of Fifth Avenue Gaming, said in a originate. “Their abilities, combined with our 15-year represent of producing successful events designed for the Latino viewers in Southern Nevada, makes them the real partner on this major-ever Latino-focused built-in gaming, dining and leisure mission.”

Representatives did not expose how a lot Fifth Avenue and Ojos Locos will put money into the renovation, which is anticipated to be done in December.

They moreover did not explain what the renovated property’s title would be.

When the renovation is complete, the revamped property will home a 10,000-sq.-foot on line casino, 10,000 sq. ft of indoor-out of doors leisure scheme and a cafe in a position to accommodating virtually 300 other folks. The lodge-on line casino will continue to present a calendar of concerts featuring Latino artists, Mexican rodeos and meals fairs.

“We are mad and honored to collaborate with Fifth Avenue Gaming on this mission, allowing us to bring the Ojos abilities to Nevada,” Laura Caudillo, vice chairman of marketing for Ojos Locos Sports Cantina, said in a originate. “We judge forward to at the side of to the Latino neighborhood abilities with our very neutral correct provider, pretty meals and enjoyable environment.”

“Ojos Locos” interprets to “Crazy Eyes” in Spanish. Caudillo said servers at the cantina are acknowledged as “chicas coquetas y bonita” — “flirtatious and rather ladies.”

Ojos Locos has 18 restaurants in Texas, Contemporary Mexico and Arizona. Their sports activities bars are stuffed with excessive-definition televisions broadcasting Spanish-language sports activities displays.

Las Vegas-basically basically based Fifth Avenue Gaming has a various portfolio of casinos, gaming taverns, restaurants and bar ideas at the side of the Downtown Immense and operates the Lucky Club and Silver Nugget Casino in North Las Vegas. Schorr moreover is regarded as one of many converse’s pioneers in providing eSports wagering and is a member of the eight-member Nevada Gaming Modify Board-appointed Esports Technical Advisory Committee.


Peter Guzman, president of the Latin Chamber of Commerce, Nevada, said he has by no means met with any of the executives of Ojos Locos however knows the Fifth Avenue Gaming team smartly. He said the collaboration is an impressive commercial decision, and it doesn’t seem that the form of mission is exploitive whatsoever trusty by organising a property geared toward the Latino neighborhood.

“We now have gotten grocery stores which are geared toward Hispanics, and there’s absolutely nothing hideous with it as prolonged as it’s done with dignity, sincerity and recognize,” Guzman said. “I judge it’s magnificent commercial, and the underside line is that there will be some non-Hispanics going over there for the meals and the culture as smartly, so I judge it’s a supreme fit.”

He renowned the demographic’s loyalty.

“I judge they’ll be very successful in the occasion that they throw out some soccer (in the sports activities cantina),” he said. “As soon as this community opens and does this accurately and captures the belief and hearts of that neighborhood, they’re going to have a in actuality real community of people that will be sure success.”

Contact Richard N. Velotta at [email protected] or 702-477-3893. Apply @RickVelotta on Twitter.